The Social Media Basics Every Small Business Owner Should Know

Alright, let's get started! Even the most knowledgeable among us can occasionally encounter challenges. You asked about the difficulties small and medium-sized businesses (SMBs) face regarding social media. We’ve gathered some insights to help you navigate social media posts and develop a simple, easy-to-follow strategy. Let’s tackle this together!

1. Building Trust

- Share customer testimonials and success stories.

- Use live video to interact authentically with followers.

2. Clear Calls-to-Action (CTAs)

- Encourage actions like "Shop Now," "Book a Consultation," or "Learn More."

- Use action-oriented language and make CTAs visually distinct.

3. Leverage Promotions and Offers

- Share exclusive discounts for followers.

- Use countdown timers or limited-time deals to create urgency.

4. Streamlined Conversion Funnel

- Ensure that links in bios and posts lead directly to optimised landing pages.

- Minimise steps to purchase to reduce drop-offs.

5. Retargeting Followers with Ads

- Use retargeting ads to reconnect with followers who didn’t convert initially.

- Showcase products or services they’ve previously interacted with.

6. Email & Lead Generation

- Collect email addresses via social media forms or contests.

- Use these emails to nurture relationships and upsell.

DONE FOR YOU

Let Our Experts Do the Hard Work for You!

Running a business is already a full-time job. Why add the stress of managing social media? That’s where we come in. Our professional team specialises in turning followers into paying customers through proven strategies tailored to your business.

Here’s what we offer:

Starter Package: The Essentials

Perfect for businesses just starting on social media.

• Content creation (up to 12 posts/month)

• Caption writing with optimised CTAs

• Basic analytics report

  
  

Growth Package: Take It to the Next Level

Ideal for businesses ready to scale their social media presence.

• Content creation (up to 20 posts/month)

• Stories and Reels tailored to your audience

• Monthly analytics and strategy adjustments

• 1 ad campaign setup and monitoring

  
  

Premium Package: All-Inclusive

For businesses that want maximum results without lifting a finger.

• Unlimited posts tailored to your brand

• Full social media account management

• Advanced ad campaign strategy and execution

• Detailed monthly performance reports

• Lead generation and retargeting support

Packages to fit all budgets... welcome@soapboxagency.co.uk